AI search readiness by site type
The audit asks a comparison site different questions than a local business or a one-pager. What that means for each kind of site: the questions, what the audit reads, and the failure modes that keep coming back.
Updated September 3, 2026
The audit does not ask every website the same questions. It works out what kind of site it is reading — from its schema, its offers and its structure — and generates the questions that kind of business is actually asked. A comparison site gets category decisions; a local business gets questions with a place in them; a one-pager gets asked about its subject.
These pages set out what that means for each archetype: the questions, what the audit reads to recognise the type, and the failure modes that show up again and again in real scans.
AI search readiness for local businesses
When somebody asks an AI assistant for a provider in their town, the answer names a handful of businesses. Here is what decides whether yours is one of them.
AI search readiness for online shops
Shoppers now ask an assistant what to buy before they ever reach a shop. Whether your products are in that answer depends on what your product pages state in machine-readable form.
AI search readiness for comparison and finder sites
A comparison site is not a seller, and it should not be tested as one. Here is what answer engines actually ask a finder, and what decides whether it is the source they use.
AI search readiness for SaaS and software companies
Software buyers ask assistants for shortlists and alternatives. Getting onto those lists depends on facts your marketing site usually states everywhere except in text.
AI search readiness for service businesses and agencies
Service buyers ask assistants who does this work, who is any good, and what it costs. Most agency sites answer none of the three in a form a machine can use.
AI search readiness for one-page sites and landing pages
A single page has one chance to say what this is, who it is for and why it is credible. Most one-pagers spend it on a slogan.