AI search readiness, in plain language
Everything you need to understand how AI answer engines read your website, and how to make yours one they find, trust and quote. Written for business owners.
Explainer
Start here. What AI search is and why it matters for your business.
What is GEO? AI Search Readiness explainedGenerative Engine Optimization (GEO) means making your website easy for AI answer engines to find, trust and quote. Here is what that means for your business, in plain language.How AI answer engines read your websiteChatGPT, Gemini and Perplexity do not browse like a person. They fetch pages, extract facts and decide what to quote. Here is what actually happens to your site, and why it matters.
Comparison
How AI search relates to the SEO you may already know.
Guide
Practical, do-this-next guides to improve your readiness.
Entity Clarity. Make it obvious who your business isAI systems leave you out of specific, local and branded answers when it is unclear what your business is called, what it does and where it operates. Here is how to fix that.Offer Clarity. State what you sell, plainlyIf your products, services and prices are vague or trapped in images, an AI cannot recommend them. Make your offer unmistakable to both people and machines.Prompt Coverage. Answer the questions customers actually askAI answers specific questions. If no page clearly addresses one, a competitor's page does. Here is how to find and cover the questions that matter for your business.Sourceability. Make your content quotable by AITo be quoted, your pages need concrete facts, attributed claims and extractable structure, not vague marketing copy. Here is how to write content an AI can actually lift.Structured Data. Stop making machines guessStructured data spells out your facts in a machine-readable format so AI does not have to guess who you are. A plain-language guide to adding it, no coding degree required.Evidence and Trust. Show you are a real, accountable businessAI favors accountable pages over anonymous ones. Here are the trust signals to add, like about, contact and evidence, most of which you already have the content for.Technical Accessibility. Make sure machines can read your site at allThe best content is worthless if a machine cannot fetch or read it. Here is how to make sure your pages are reachable, server-visible and not accidentally blocking AI.
Reference
Definitions and quick lookups.